Bid to Convert Dell EMC Building to Residential Use

Office block by Great West Road could be repurposed into 206 flats

The Dell EMC building in Brentford
The Dell EMC building in Brentford. Picture: Google Streetview

April 30, 2024

Confirmation is being sought from Hounslow Council that the Dell EMC building is eligible to be converted to residential use without full planning permission.

A company called Signal Resi Bidco Limited has submitted an application (PAC/2024/1307) confirming its intention to repurpose the vacant six storey office building into 206 flats which it would then rent out.

The building is next to the landmark Dell EMC clock tower which faces the A4 and the M4 on the Chiswick Flyover with Gunnersbury Park at the rear. To its east is the Vantage London office block and to the west is the Apt Parkview apartments which were similarly converted from an office block.

The flats would mainly be one bedroom with many at the minimum size allowed for the level of occupancy proposed. A significant proportion of the one person flats would be 37sqm. There would be no requirement for the developer to include an affordable component.

The building also has a basement and a two-storey covered car park at the rear which has 89 spaces.

Hounslow Council recently made an Article 4 direction to indicate that it would be restricting the permitted development rights which allows the conversion of office buildings into flats. However, these tighter restrictions are not due to come into force until April 2025.

Like Reading Articles Like This? Help Us Produce More

This site remains committed to providing local community news and public interest journalism.

Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets.

We’ve always done that and won’t be changing, in fact we’d like to do more.

However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do.

We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.

A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact and we can set up an alternative. All payments are made through a secure web site.

One-off donations are also appreciated. Choose The Amount You Wish To Contribute.

If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.

For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.