New structure would have LED display of time and adverts
The Dell EMC Tower as it is currently
An application has been made on behalf of Dell Technologies Ltd to overhaul the landmark clock tower by the M4 in Brentford.
The Dell EMC Clock Tower, a purpose built advertising structure by the eastbound carriageway. There has been a clock tower at the site since the 1930s and advertising has been displayed on it since 1965. The current one was built in 1989 but now the technology giant is arguing that it appears tired and dated.
They want to replace the existing clock which has a neon illuminated clockface with an LED display and the two neon advertising displays with LED hoarding. In addition the static Dell sign would be replaced by new illuminated branding.
The LED advertising displays would change no more than once every 24 hours according to the planning statement issued by the company.
They have submitted a concurrent application to replace the silver and grey aluminium cladding of the tower.
A visualisation of how the new clock tower might look
You can make a comment on the application by visiting the Hounslow Council planning search page and entering P/2020/2686 in the appropriate field.
Like Reading Articles Like This? Help Us Produce More
This site remains committed to providing local community news and public interest journalism.
Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets.
We’ve always done that and won’t be changing, in fact we’d like to do more.
However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do.
We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area.
A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact email@example.com and we can set up an alternative. All payments are made through a secure web site.
One-off donations are also appreciated. Choose The Amount You Wish To Contribute.
If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor.
For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site.
August 28, 2020