New Owner of Sega Building Considering Redevelopment
Future of games firm in the area appears to be uncertain
The Sega Building in Brentford
A question mark has been raised over the future of the Sega Building in Brentford after it has come under new ownership.
The 4 acre site at 27 Great West Road which contains the 100,000 sq ft office block which is the headquarters of Sega’s European operations has been bought by Tikehau Capital and Areli Real Estate for a price believed to be in the region of £40 million.
The new owners are considering the development potential of the site with a residential component to be added.
Rob Tincknell of Areli Real Estate said in an interview with Property Week magazine, “We think it’s a really interesting place to create much more of a live/work solution here with an integrated scheme combining offices, and perhaps workshops, apartments and leisure and restaurants.
“As a minimum, the site has the potential for 500 homes, and it could be for a lot more. It’s one of the last pieces of the Great West Corridor, which is fast emerging as an interesting place to live.”
Mr Tincknell added that build-to-rent could be the preferred model for the site but no firm decisions had been made although a planning application was expected to be submitted within a year.
Frédéric Jariel, co-head of real estate at Tikehau Capital, commented, “We are delighted to announce the acquisition of this site in Brentford, which offers significant upside opportunity through redevelopment. Its location and strong transport links mean it is well-positioned to benefit from our expertise in regeneration projects and we’re excited to bring our development plans forward in due course.
“We truly believe in this strategy of redeveloping buildings into mixed-use schemes. There is plenty of opportunity around retail.”
Computer game producer Sega has been downsizing its operation of the site having move the QA team, which tests software, from Brentford to Bulgaria in 2018.
We have attempted to contact Sega for comment.
Like Reading Articles Like This? Help Us Produce More This site remains committed to providing local community news and public interest journalism. Articles such as the one above are integral to what we do. We aim to feature as much as possible on local societies, charities based in the area, fundraising efforts by residents, community-based initiatives and even helping people find missing pets. We’ve always done that and won’t be changing, in fact we’d like to do more. However, the readership that these stories generates is often below that needed to cover the cost of producing them. Our financial resources are limited and the local media environment is intensely competitive so there is a constraint on what we can do. We are therefore asking our readers to consider offering financial support to these efforts. Any money given will help support community and public interest news and the expansion of our coverage in this area. A suggested monthly payment is £8 but we would be grateful for any amount for instance if you think this site offers the equivalent value of a subscription to a daily printed newspaper you may wish to consider £20 per month. If neither of these amounts is suitable for you then contact info@neighbournet.com and we can set up an alternative. All payments are made through a secure web site. One-off donations are also appreciated. Choose The Amount You Wish To Contribute. If you do support us in this way we’d be interested to hear what kind of articles you would like to see more of on the site – send your suggestions to the editor. For businesses we offer the chance to be a corporate sponsor of community content on the site. For £30 plus VAT per month you will be the designated sponsor of at least one article a month with your logo appearing if supplied. If there is a specific community group or initiative you’d like to support we can make sure your sponsorship is featured on related content for a one off payment of £50 plus VAT. All payments are made through a secure web site. |
April 2, 2021