John, there is no 'subliminal advertising'. I make a straightforward case for the Credit Union because I believe it offers excellent value. It is owned by its members, no board member takes any financial benefit, members can boot us out at any general meeting and it largely competes against finance providers who charge eye-watering rates of interest and advertise heavily on daytime television and elsewhere.Our maximum rate of interest is indeed 42.8% APR, charged on small loans for people with poor credit scores. This is a real bargain compared with (for example) Provident Financial who charge 535.3% or Quickquid (1295% - partly no doubt to pay for 'advice' from John's colleague Sir Gerald Howarth, MP for Aldershot)As John will find if he consults our website, not only do we charge as little as 5.1% but we also commit to be never knowingly undersold - if you show us an offer from a competitor, we commit to match or beat it.
Guy Lambert ● 3138d