Ikea - how they name their products
"Ever wondered how IKEA names their bathmats, frying pans and tables? The secret taxonomy behind their product names revealedIKEA founder Ingvar Kamprad is dyslexic, struggled to remember product codesHis sister was responsible for naming products in the company's early daysCame up with a strategy that is still used today - they classify itemsSofas and armchairs named after Swedish places, kitchen products named after their uses so a Oumbärlig frying pan is actually called 'indispensable' "Read more: http://www.dailymail.co.uk/news/article-4184424/Secret-taxonomy-IKEA-product-names-revealed.html#ixzz4XXezF2PV
Sarah Felstead ● 3113d0 Comments