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I don't think you can blame Rachel Reeves for the must avoid area that Brentford has become.her scaring the heck out of all but the very well heeled goes a long way to practically destroying small end business and sole traders and making it almost impossible to expand and employ unless you want to sell your soul to banks or backers.But the mess in Brentford and it's recent decline was sown way back.People have flagged up concerns for decades about the way developers factor in retail and 'community' facilities to push their developments through.Planners and Authorities have been too keen to do done deals without digging in over quality of architecture, build or actually understanding what works and what won't.What won't are rents and leases way beyond the viability of small independent shops, businesses and even health services. Its all very we'll providing  'community space' but when the rent for say a GP surgery exceeds the funds available from the NHS or taxpayer funded resources a line gets drawn and these facilities never emerge and if they do it's not for long before reality of solvency even for a funded facility fails.Virtually every development has boarded up or disguised unused ground floors.They all have one thing in common, even if almost rent free, they will not generate good reliable footfall. To hidden and contrived but not desirable or a 'must go' locationThen there's the usability and accesibility.  The push for walk or cycle is all very well and those who can do but when Hospitals and GPs also get pushed in to such requirements it goes wrong.  When we are young most of us are rare customers at GPs but not so as we get older or we have elders to look after or little ones to see through the more vulnerable years. And in urban areas we are all forced into a rush, rush, rush mentality, like it or not.  With over densification it make matters worse as  crowding thousands in to boxes with balconies too small for a cafe chair and table and simply not enough open space or privacy creates more problems that even though identified in the late 1960s have been pushed aside since the turn of this century.Brentford is terrible for basic footfall and passing trade. No stop and shop parking in the right places and over priced parking in any case.  It's been isolated by over congested direct roads and the huge increases in bus journey times. Hammersmith to Brentford now taking an age. Richmond or Ealing similarly.People have time limitations and they don't dare stop off in Brentford even for a sandwich and the road mess has made that a must avoid whether you drive or take the bus.The best places in Brentford are very much organic and just happened and the best was the abundance of very low cost  locations scattered about which brought life and activity to the whole town on top of the hat full of large employers and before that the huge amount of large employing businesses whose employees where largely from a 7 mile radius.That is now almost gone. Barely a shed left that does not cost the earth to rent and  just what are the thousands moving here actually going to do for a living as the wide gamut of jobs has narrowed to jobs that are short term or simply over subscribed which results in an employers market and those crap money and long hours.Bad design and planning is the turn off but the rest is bad overseeing.A director of Regeneration which is a trades description offence as degeneration when it comes to good quality and career long jobs especially very small businesses purely because they may not be part of the ' Digital' Vision.Problem is ' the Digital Vision suffers from being myopic and  is limiting in itself, it depends on non digital business to feed from but it's being pushed away to other locations.That's less people, less spending and less interaction and cohesion of what was a pretty vibrant and wide gamut community here which having survived almost every thing thrown at it for the past 50 years but now is being fragmented.Losing so many good business, retail and all and the chance to be a place to go to being scuppered by all manner of poor stewardship ,is quite heartbreaking really, especially for those who have tried to do so much to stop the rot here.It's got so much going for it but it's all been isolated one way or another.

Raymond Havelock ● 11d

CE there are allegedly local retailers who are eager to take all 12 of new units in the council owned shops. I have been in contact with 5 of those retailers, 4 of which have been offered units and one refused. One of the 5 told me last week that he had given up, because he lost his previous shop last August and he can't survive any longer without an income and the tortuous processes the council is still going through. Another who was evicted from Albany Parade in January, got a draft lease last week delivered to her solicitors. She has a temporary  space in a friends premises and continues with a skeleton service outside Brentford where most of her customers live. The one who was refused told me yeasterday he would now be considered again. I know nothing about the 8 other units because I am told it is confidential. I think that their identity is a secret is ridiculous. None of the ones I have spoken to who wish to move there have had any difficulty with confidentiality though I don't bandy their names around. The council units, if they ever progress, do have subsidised rents for I think 5 years.Ballymore is negotiating with potential (and recent) tenants and tells me their offers are very attractive. Maybe, but there are still a lot of empty units. Other people tell me that commercial developers don't give a monkey about commercial occupants, and other such developments tend to confirm that. Most of the developments in Brentford that have commercial units below residential development spend a lot of time empty. Where I live, 2 former restaurants obtained planning permission for change of use and have become residences. A bonanza for the property owner but very bad for the community.

Guy Lambert ● 11d

I have to say that the news (unconfirmed?) that Holland & Barrett will be taking a space in the High Street had my jaw scraping the parquet. Who - and I mean *who* - thinks to themselves ‘Oooh, I must pop to the High Street and get some digestive enzymes/collagen peptides/creatine monohydrate - we’re all out!’ - especially mid-morning on a rainy Tuesday in November? It’s really up there with the Top Ten Surreally Bad Ideas of Our Time, a game in which Brentford certainly has some skin.*H&B has spent a huge amount of money on a rebrand to try and increase their relevance in the ‘wellness’ market. They still aren’t sexy and - more to the point - that particular market sector is overwhelmingly, much more sexily, web-dominated: the body-builders have their favoured stores, the diet and wellness fanatics have theirs. Everyone else gets their multivitamins with the weekly big shop or drops in to an H&B in their regular shopping centre. Is there not some sort of moral obligation to let retailers (who have seldom carried out adequate, meaningful market research before choosing new sites) know that they will be standing at the top of a precipice, chucking bundles of twenties over the edge? For the retailer, it’s a mind-blowing hiding to nothing. For the developer, it’s a brow-wipe moment when a lease is signed. And this leads us to the perennial problem: without useful anchor stores creating meaningful out-of-area footfall (including - especially - on weekdays), the independents don’t stand a chance. By the same token, AT THIS STAGE a dietary supplement shop in Brentford will do Sweet FA for anyone.Could someone think about opening some useful shops? Perhaps a full-service pharmacy open on Saturdays and Sundays? Greater choice of quality groceries? John, the brilliant Brentford Cobbler in a space accessible to us and affordable to him? Things that we need and - conceivably - people in neighbouring areas might want too. Then the area will get the footfall, the retailers will get the revenue and we’ll get the vibrant High Street we deserve! *See also: the space currently being developed in the Goddard’s building. Apparently it’s ‘luxury Italian kitchens’. Now… call me naīve, but don’t all those new flats come with freshly-fitted kitchens? Who, in their right mind, would come to Brentford to choose a kitchen? (Plus, if the mud-coloured, marbled laminate panels in the window are anything to go by, their concept of ‘luxury’ is… ahem… somewhat different to mine. It’s making 1980s MFI resemble something bespoke from Plain English.)

Tracie Dudley Craig ● 52d

Yes, it really is a shame. The trouble is that, when it comes to retail in the new development, the cart was put firmly before the horse. You say that you ‘don’t want’ the High Street stalwarts in Brentford, preferring a collection of independents. I do understand where you’re coming from, but it doesn’t really work like that. There’s a symbiotic relationship between anchor stores and independents. We require shops to sell us what we need. If we can’t buy what we need, we vote with our feet. The most important thing in Brentford is good grocery shopping: Morrisons can scarcely provide this. In an area with an increasingly mixed demographic, some people need a shop such as Lidl or Aldi. Some acutely feel the lack of a place to buy better quality ingredients - meat, fish, vegetables, cheese and charcuterie from a delicatessen and so forth. They can’t get what they need in one trip to the shops, so they’ll go elsewhere.A branch of Boots also wouldn’t hurt. Since the loss of BA Williams, we have the Morrisons pharmacy - a bit chaotic, with some supply chain issues - and Brent, with their eyewatering, shameless overcharging. I simply won’t go in there. What’s the alternative? Shop outside Brentford. (We don’t have a car, so all our excursions are on public transport. It’s often bloody inconvenient. You have to plan things well.)If you can get your immediate ’needs’ addressed, that provides an opportunity to spend recreationally. I too really like Mother Rugger. Xaviera is delightful and her shop is absolutely terrific. She has really gorgeous greetings cards which I have bought - but I have bought them when I need to get milk from Morrisons or go to the post office. I doubt I’d make the trip otherwise. Offering retail units to small businesses without providing them with support from anchor stores is a hiding to nothing. That relationship is vital to success. Thinking about it, Barnes is a brilliant example - they have a food-only M&S and a Sainsbury’s but a fantastic collection of independents and smaller chains, great coffee, plus wine, clothes and some luxury items. It’s a pleasure to shop there - and local residents absolutely put their money where their mouths are.  The point is that the little shops need the anchor stores to survive. Hewson Books was let down. I cross my fingers for Mother Rugger. (Truthfully, I wondered if Sam’s was going to reopen.) A Marks & Sparks or Waitrose would bring people into the area. They’d do their shopping, stop for coffee, buy a card or a scented candle. It’s win-win and - right now - it feel very much like lose-lose.

Tracie Dudley Craig ● 53d

I am very good at shopping. I do The Shops very well indeed. And I have thoughts. My strong inclination was that most of the shops that opened the development wouldn’t last very long. At this stage, it’s just too hard for them. People living in the area don’t necessarily spend all that much money in the area, and right now there’s nothing much to encourage them to do so. How do independents go up against those challenges? It’s horrible out there and trading is as tough as all get out. There are very few reasons to set up shop and a billion reasons not to. But can whoever is doing the planning (I’m being optimistic here in suggesting that someone *is* planning) try and think about what is actually NEEDED and do their best to encourage some retailers who can open up opportunities for the independents. First and foremost, we need better and more diverse food shopping than that offered by Morrisons. There’s wonderful Wyndhams and - despite a slightly uninspiring start and ghastly name - Mum’s Whole Foods goes from strength to strength, but both of these are off the beaten track when you’re on foot in the centre of Brentford. The Middle Eastern shop on the north side of the High Street has some very good stuff, but it’s not exactly a sensual pleasure to shop there - and yes, I do derive enormous sensual pleasure from food shopping. Just visit a French or Italian market and feel the ripples of delight. We need some proper ‘anchor’ stores to bring people and cash into the area and provide footfall for the independents. Lidl is all well and good, but if that’s the beacon… well, it’s a bit sad isn’t it? The alternative to a vibrant High Street is total saturation by Amazon and supermarket home deliveries. Kiss goodbye to any notion of bookshops and diversity in food shopping or, indeed, any sense of community at all.

Tracie Dudley Craig ● 54d