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Labour Councillors continue to remain silent on this significant matter. Jim mentions possible local developers views. Please see the Late Report submitted at the Boulton House planning hearing set out below.Good old Cllr. Mel Collins, whilst absent from the hearing (and a Director of Hounslow Homes which is not mentioned or apparently  declared in his submission)  argues financial income for LBH as a planning criteria. A remarkable precedent?Keep going Jim and Co. Planning Committee Report 14 June 2012 ADDENDUM REPORTAGENDA ITEM 6Boulton House, Green Dragon Lane, TW8 0DAPages 39 – 50 Paragraph 5.2 - Following the publication of the agenda, an objection was received from St James Group Ltd. The objection states that the St James Group Ltd are a key local stakeholder, who are about to commence construction on a residential led mixed-use development. St James considers that: - the principle of the proposal is incongruous and incompatible with the surrounding residential area; - the location, scale and illumination are visually intrusive on the skyline; - the proposal will have a negative impact on the built and natural environment; - the proposal would set an inappropriate precedent for all towers on the Estate; - the proposal would prove detrimental to forthcoming residential development and the sympathetic regeneration of Brentford.Officer response:Accordingly, the St James Group Ltd supports the officer’s recommendation for refusal. The issues raised within the objection are assessed within the officer’s report. Paragraph 5.2 – A letter has been received from the West Chiswick and Gunnersbury Society strongly endorsing the officer’s recommendation for refusal. Paragraph 5.8 – Following the publication of the agenda, comments were received from Councillor Collins. He is fully supportive of the project with at least 55% of the revenue remaining with the Brentford Towers and the other 45% for environmental improvements within the Isleworth and Brentford Area. Officer response:No details of the cost, profit or funding received from the advertisement have been provided with the application. Financial benefits cannot be considered when assessing the proposal. The proposal must be considered in regards to its impacts on amenity and public safety. As detailed within the committee report it is considered that the proposal will have a significant adverse impact on the amenity of the immediate environment and surrounding areas. Refusal has therefore been recommended. Paragraph 6.1 – Following the publication of the agenda, the applicant has questioned why the assessment has been made against the National Planning Policy Framework (NPPF), rather than the previous guidance which was Planning Policy Guidance 19 (Advertisements). The NPPF replaced PPG19. Planning applications are determined on the basis of policies in force at the point of a decision being made, and not on the policies in force at the time the application is made. This is accepted practice that has been established through case law. Circular 03/2007 (Advertisements) still requires consideration and provides guidance on the assessment of amenity and public safety. This has been referenced throughout the officer’s report on the application where relevant. Paragraph 7.6 – The applicant has argued that commercial advertising is located on buildings in Europe and over the world and it is therefore appropriate in this location.  For example, there are a number of residential buildings surrounding the ring road in Paris which have commercial advertising on the roof. Whilst this is noted, it is not considered that this sets an example that should be followed in Brentford. As detailed within the report, the building is located where it is highly visible from of a number of sensitive viewpoints, including a World Heritage listed area, and the locality is currently undergoing significant regeneration. The adverse impact to the amenity of the environment is addressed in detail in the committee report. Paragraph 7.8 – The applicant has stated that there is a benefit to residents and the Council in approving this application against tightening public service budgets. Whilst this is noted, this is not something that can be considered when assessing advertisement applications. Consideration needs to be given to amenity and public safety only. It is not considered a financial benefit can outweigh the significant adverse impacts on amenity.

John Todd ● 4784d

Specialaist and professional drivers are trained to expect the unexpected, and not to be distracted.But we have an awful lot of poor drivers and driving standards to contend with as well.Road planners and designers try to factor this in and in the main get it right. But it is not possible to always eliminate hazards and potential danger situations.Sometimes they get it wrong. The left turn into Ealing Road from Brentford High St is now really dodgy for pedestrians so most with common sense cross the road further up a bit as they have a clear easy view of whats coming.The A4 and M4 carries a higher proportion of non-local and foreign traffic than most, and we already know about dangers to cyclists and LHD trucks.It cannot have escaped anyones notice that locally there are a lot of really rubbish drivers , who don't look and are easily distracted.I can't see this changing overnight so the next best option is to make the roads as safe and easy to use for the most unable of drivers, which seems to be the case. It is why we do not have a plethora of Las Vegas style hoardings lining the road and why we have a strict uniform signage system.On fast roads and dangerous roads, distractions have been kept to a minimum and it must work as we still have a better accident rate than most other countries despite falling driving standards.I believe that although this is not the main reason for my objection to having adverts on buildings, the existing ones do cause distraction, but anything that may catch a drivers eye at a critical point should be eradicated if possible not installed.It is pure prudent common sense, nothing to do with rules, regulations and so on.How councillors cannot see that is beyond me. And with the other arguments,completely irresponsible to this towns populus

Anthony Waller ● 4787d

Jim, I'm a qualified planner, I'm not a qualified transport consultant, I made that distinction earlier on in this thread and expressed my 'common sense' view, which you then proceeded to insult.But, going back to the application, the relevant 'experts' (Highways Agency etc.) were all consulted on this application and all raised no highway safety concerns, hence why such concerns did not form part of the Officers recommended reasons for refusal.Again, everything in the above paragraph are facts.  Yet again you try to insult me personally and my professional background.  I think you owe me a big apology, but I don't for one minute expect one.In your account about your journey, a journey which we both make plenty of times, you never once refer to glancing left.  At the bottom of the sliproad, the furthest west tower is at an angle of about 30 degrees to the drivers left, and is only glimpsed beyond buildings and vegetation.  As you proceed up the ramp, either the towers are obscured totally by vegetation, or they are least at a 60 degree angle to the drivers left.  Why would a driver be looking at  60 degree angle to their left (almost to the extent that they'd be looking out the passenger window) when the road is directly ahead and you are merging with traffic from the right ?.To be honest, your observations are so strange that I'm starting to wonder if you're confusing the Alfa Laval Tower (which is directly ahead when travelling up the sliproad) with the towers that are the subject of this thread ?

Adam Beamish ● 4788d

Adam, Jim is correct, you can see the tops of the towers as the junction merges and anything flashing red or white will be distracting as it is the point of where you use mirrors or glance back to  check for oncoming vehicles. If those oncoming vehicles drivers get distracted then there is little room for evasive action.This is already a major black spot on the M4, with many long distance drivers near journey's end.As for the Councillors. It's shameful. Cllr Curran was the chair of Griffin Residents and it was really a front for his cronies and pals. It claims to represent several streets and yet no-one ever hears from them, no notice of meetings or AGMs, It's a little closed club. Naturally, it has Labour leanings and the ward's Labour councillors use it for their own ends.  Nothing new here, typical of Brentfords schoolroom politics.Mr Curran though, holds way too many positions for a first time councillor,  He has very good attendance, but is poor at responding to the public, is not very bright and works clearly with some sort of agenda.Even if he is enthusiastic and well intentioned, it is hard to see how a novice (and his decisions clearly reflect this) can find the time to handle all these positions with full understanding and due diligence and hold down a day job.As a lifelong socialist, I am so ashamed of these manipulative comedians that I am losing all faith with politics in this so called democracy.It should not be for any councillor, whatever the party colours, to hold any cabinet position until they have proved themselves as ward councillors and got re-elected on the merit of their efforts.It's little wonder that we have such a poorly run authority in so many areasIf I had my way I would ban anyone who is a member of any political party from being involved with the council.  Make it genuine local people who genuinely care about the people they live amongst and the environs of the town they live in.

Michael Brandt ● 4788d

Jim Please keep going protesting about  this outrageous perverse decision by local Labour Cllrs. The Housing Lead Member Cllr Steve Curran  (who voted in favour) can and should  stop this matter proceeding. LBH Planning Officers provide pages of  reasons for refusing which were cynically and  blatantly ignored as were the eloquent views of numerous objectors. Given Cllr Curran's  prior knowledge and  participation in early negotiations and apparent tactit approval, should he have voted on this matter? Did he inform the Planning Committee of his participation/expressed views?  He may wish to clarify.I raise this as the planning application  mentions in the Neighbour and Comunity Consultation box 'A meeting with Hounslow Homes and L B Hounslow in attendance which 8 residents came to'Councillor Dhillon voted too but remarkably was not heard  to  openly declare an interest as a current Director of Hounslow Homes. LBH are now 'testing the market' not Hounslow Homes- again evidence of LBH's  control and ownership of this project and benefit.The following is the link to the Planning report http://democraticservices.hounslow.gov.uk/mgConvert2PDF.aspx?ID=71349 I do ask forum readers to please read this document  and note the substantial evidence against and the credible groups who registered as objectors. LBH Officers were 100% against!This matter was dead, strangled and binned earlier this year until dear old Matt Harmer rescued it and asked for it to be placed before the Planning  Committee because 'a local residents association requested' it for reasons we are yet to establish. The speaker at the planning hearing is Vice Chair of HFTRA a LBH funded entity representing tenants/leaseholder  groups and Hounslow Homes (HH) who own/manage  the Tower.Cllr. Mel Collins was not present at the planning meeting. He is I understand in favour, smelling some spare cash that can be spread around Brentford on trivial projects despite the GLA Town Centre funding already received. Cllr Theo Dennison Chair of the Planning Committee voted against. He recently spoke at Council about the importance of local groups in the planning process. Mention is made in justification of the intrusive advertising sites adjacent to the raised section of the M4.LBH has vigorously opposed these eyesores and I support their action. Inspectors have on occasions over ruled LBH. They are as Jim mentions too bright a distraction and a continued risk to motorists. The applicants long term  intentions  are quite clear -namely to have every Brentford Tower smothered with unsightly advertisements. The planning application has pics of all the Towers shown have ads.A former Labour Cllr told me this proposal came up some years ago and was quickly slapped down.  Keep banging on Jim and Co.  Your voice should count!John

John Todd ● 4788d

"Do me a favour, go on Google Maps or Bing Maps, load up the birds eye view for this location and tell me, honestly, that if you're driving up the M4 sliproad the towers aren't anywhere near the drivers line of vision - they are at 90 degrees to the direction of movement, so there's absolutely no reason why a driver driving with due care and attention should be looking at the towers, because to do so they wouldn't be looking at the road ahead of them."This is, quite frankly Adam, amazing twaddle. And from a professional technician of planning too!I did a return trip tonight and I stand by my opinion.As one climbs the slip road... with the Motorway traffic lanes to one's right...it is absolutely wise to glance right to judge the flow of traffic "above"..to observe if it is stationary, slow or fast moving. Perhaps with red braking lights being activated etc...judgements about one's forward progress need to be made. And this is before one joins the main carriageway.At the point of glancing right..maybe many times.. and observing the Motorway traffic...at least 4 of the towers (the top 6 floors say) are in view...and would be a distraction if they supported neon or whatever lighting.In addition, the large "ROUTE" signposts just before the slip road are unlit and are an additional hazard. Over the past 45 years I have used that slip road often. Accidents have been many..as dented and damaged barriers have indicated.I suggest you jump in a car and do the real test.

Jim Lawes ● 4788d

Don't forget Anthony that I am a local resident - I do have a life outside of planning !.  And undoubtedly sometimes there's a clash - only in the last week as a development site next to where I live has started to take shape, I have felt sadness and annoyance at the loss of vegetation and trees which formed the boundary between the site and where I live.  No doubt with my professional hat on I'd point to an arboricultural report which says that the trees were of low value/merit etc., but with my personal hat on I think it's a great shame that they've gone.I take your point about distraction but, again from a non-technical perspective, everything around us when we're driving is a distraction, e.g. another vehicle, a pretty girl, a house, an animal etc, etc.  It's not like every road we drive on is straight with brick walls on either side and no other visual stimulus.  Thus as drivers we are required to deal/cope with distractions.Of course there's a reasonable limit to such distractions -  it would be hard to argue that a huge, illuminated, constantly changing (i.e. every few seconds) flashing display at the same height as the carriageway and next to a major motorway wouldn't cause an unacceptable level of distraction to motorists, but I don't feel this applies to the proposed signs on top of the towers.I haven't actually looked at the Committee Report yet so am curious to see whether highway safety concerns were part of their basis for recommending refusal.

Adam Beamish ● 4791d

From personal/professional experience, the highway safety argument isn't that strong, and I've been part of Teams acting on behalf of clients who have, including recently, secured advert consents on appeal for large structures and associated adverts close to the M4, having successfully demonstrated that such adverts do not results in conditions prejudicial to highway safety.Whilst I'm not a traffic or visual distraction expert, common sense tells me any suggestion that an advert comprising a company name on the top of a 25 odd storey block isn't going to distract a driver on a road 20 odd storeys below.  Thus to me the key issues here are far more visual amenity related.  As I said earlier, I don't particular have a strong view either way, and I do wonder if it wasn't for the Council's own ownership of the blocks whether there would be such an uproar.  I would however agree that the implications of this decision are considerable for Officers, as other future applicants will use it as a justification to support other proposals, although were I an Officer I would simply stick to my guns and if the application ended up at appeal at least Officers could show they have been consistent.Just to go back also, there is no third party right of appeal to anyone, be they individuals, residents associations etc, the only recourse is an application to judicially review the decision on the grounds that the decision making process was not properly followed (i.e. a judicial review cannot relate to the planning merits, but only the procedure).

Adam Beamish ● 4791d