Perhaps 'laughable' isn't the best word I could have used, 'sensationalist' is more apt.There's no denying that major developers sometimes employ PR firms as a small part of their Team on major development projects, in the same way that local residents often form pressure groups etc. and seek to get their message across in the most visible manner possible through use of local media and such like.However, those PR firms are a small part of a much bigger process, and the development team will include a host of technical experts such as planning consultants, highway consultants, flood risk experts and so on, so when the developer needs expertise on planning they don't run off to a local Councillor or such like to try to help, they pick up the phone or write an email to their planning consultant.Reminds me of the time we were acting on behalf of one of the big housebuilders and they had a PR team on board, and on the day of the committee the PR guy was running around like a headless chicken and just before committee he told the client that he was certain our scheme had the support of one political party. We walked into committee to see the Chair, who happened to be a member of this particular party, having a very cosy chat with the main objector, and we knew straight away this PR guy had been spun a yarn.
Adam Beamish ● 4799d