Forum Topic

Advertising hordings

It was once considered that it would be too distracting for motorists to see all the large advertising  hoardings which are now appearing along the motorways and roundabouts, so what has changed, why are motorists not being distracted any more ? Or is it just greed that the government has allowed it.

Olivia Chalmers ● 4529d8 Comments

" The excuse for not replacing it was distraction to drivers which was absolute tosh."That's exactly my point. People just overestimate the distraction instead of just concentrating on their driving.

Alex Shpinkov ● 4528d

In the museum I understand.

Vanessa Smith ● 4528d

Drivers are too busy texting to notice hoardings.Where in the park is the Lucozade sign, Vanessa?

Susan Kelly ● 4528d

"Licozade ad on M4 on the way into London which has been there for at least a decade."The original Lucozade sign is now in Gunnersbury Park and many of us banged on about getting it replaced after it suddenly disappeared, as it had been a much loved landmark in this part of London for decades. The excuse for not replacing it was distraction to drivers which was absolute tosh. It was more of a distraction when it wasn't there, leaving a huge gap on the GWR.

Vanessa Smith ● 4528d

I can't see how any perceived Government 'greed' would influence advertisement structures - it's not like the Government gain in any way from them, so I don't understand the original post.Otherwise I would concur that 10-20 years ago traffic safety considerations were perhaps given more weight.  Why has this changed ? - in short because research doesn't show any correlation between advertisement structures and accidents.Whilst I do have a professional interest in such matters, working as I often do with advertisement companies and promoting such structures, putting that to one side personally I never find such advertisements to be a distraction, the structures may be a little more unusual these days but in the same way if I'm driving I don't stare at a house when I should be focused on the road, nor do I pay much attention to advert structures.

Adam Beamish ● 4528d

Anything can distract a driver: surrounding houses, trees, other vehicles, talking to passenger, listening to radio, Licozade ad on M4 on the way into London which has been there for at least a decade... Drivers just must be able to deal with these distractions.

Alex Shpinkov ● 4528d

Anything that could distract a driver is surely bad.A passenger however doesn't matter in that regard.

Keith Iddon ● 4528d

May be the motorist should just concentrate on driving rather than advertising and other beauties?

Alex Shpinkov ● 4528d