Hammersmith's Cracking New Landmark is Completed at 77 Fulham Palace Road

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Giant split in front of Assembly London is artwork by artist Alex Chinneck

Look upwards next time you are passing Assembly London at the top of Fulham Palace Road and you will see what appears to be a rather alarming, gigantic crack splitting the front of the building.

However, it turn out there is no need to panic - the split on the facade of the development, on the site of the former Harper Collins HQ at 77 Fulham Palace Road, is actually the latest permanent artwork from artistAlex Chinneck.

Entitled Six pins and half a dozen needles, the artwork was created over 14 months in collaboration with a team of engineers, steelworkers and brick-makers.

Alex says the piece, which uses 4,000 bricks and 1,000 stainless steel components, was designed to "engage people in a fun and uplifting way."

"Although we use real brick, it was designed with a cartoon-like quality to give the sculpture an endearing artifice and playful personality," he says.

"I set out to create accessible artworks and I sincerely hope this becomes a popular landmark for London and positive experience for Londoners."

Six pins and half a dozen needles was commissioned by AXA Investment Managers - Real Assets, who are creating what they describe as a major mixed-use urban campus offering four office buildings, three public squares, shops, bars and restaurants on the three acre site.

On the Assembly London website they say: " After a year of work, 10 tonnes, 5,000 bespoke bricks and over 1,000 stainless steel components we are please to announce the completion of Alex Chinneck's breathtaking new piece 'Six pins and half a dozen needles' at Assembly London.

"Successful workplaces in today’s world are the home of creative thought which is why we made art integral to our vision for the Assembly London master plan."

What do you think of Hammersmith's newest landmark? Let us know on the Hammersmith forum.

August 4, 2017